AIPFE Cyprus-Women of Europe hosted a highly insightful workshop with personal branding coach, Simone Erotokritou on 28th February at Deloitte’s premises.
Titled ‘Elevate your personal brand’ the workshop highlighted what an online personal brand is and why we should cultivate one, the benefits of building an online personal brand, the single best strategy to elevating your personal brand and why personal brands are often better than corporate ones.
Simone explained that she encourages people in building purpose-driven brands, quite simply because ‘people consciously and intentionally use their personal brand as a vehicle to create a positive change for people, for communities and for the planet.’
Sharing her insights and expertise, Simone directed the audience towards understanding the importance of a digital personal brand foundation, illustrating tactics on what each person wants to be known for. ‘What do you want your legacy to be?’ she inquired, adding that identifying our purpose as well as our audience is of tantamount importance.