AIPFE Cyprus-Women of Europe hosted a highly insightful workshop with personal branding coach, Simone Erotokritou on 28th February at Deloitte’s premises.

Titled ‘Elevate your personal brand’ the workshop highlighted what an online personal brand is and why we should cultivate one, the benefits of building an online personal brand, the single best strategy to elevating your personal brand and why personal brands are often better than corporate ones.

Simone explained that she encourages people in building purpose-driven brands, quite simply because ‘people consciously and intentionally use their personal brand as a vehicle to create a positive change for people, for communities and for the planet.’

Sharing her insights and expertise, Simone directed the audience towards understanding the importance of a digital personal brand foundation, illustrating tactics on what each person wants to be known for. ‘What do you want your legacy to be?’ she inquired, adding that identifying our purpose as well as our audience is of tantamount importance.

Simone Erotokritou is a personal branding coach and commercially minded art director, dedicated to helping people take smart, strategic steps to build and grow an incredible brand.

With over two decades of experience in branding, strategic design, advertising and creative consulting she’s worked with hundreds of clients, in dozens of industries, with some of the most sought-after brands. She’s had the honour of coaching ambitious experts, creatives, coaches and consultants, established business owners and successful entrepreneurs to find clarity and confidence to share and market their expertise more effectively online.

Simone believes in the power of pursuing your purpose. She encourages people to find their own voice, leverage their uniqueness and share their expertise in order to reach more people. She does this by speaking, coaching, consulting and hosting workshops about branding, marketing and content strategy.

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